Some popular revenue programs are Google AdSense, Amazon Associates, and
other major affiliate program networks such as Commission Junction, LinkShare,
and Performics and perhaps CafePress for smaller, personal websites.
ClickBank is an affiliate program that works well for selling electronic information.
PayPal is also an easy-to-use third party payment processor. Affiliates Alert tracks
new ClickBank products for sale. All of these websites are listed in the resource
section at the end of the chapter.
If you monetize your site using AdSense, it may be worth it to limit the number of
ads that appear on the page, as more ads means you will be showing cheaper ads,
and, in some markets, the cost per click quickly drops off rapidly. I also believe the
first AdSense unit called from your source code will display the most expensive ads
Some topics may make next to nothing from pay-per-click ads, while other
industries (such as California mortgage) may earn over a dollar a click. If you can
create an idea that generates a decent amount of syndication and attracts a few
good links, you may be able to make money selling text link ads or leveraging that
authority to get pay-per-click contextual ads indexed.
If you know your industry well, then you should have a few friends in it. If your
site directly sells ad space, it is best to place a link or a few links to some of the top
sites in that space. Most people are afraid to take risks and do not see value in
something until some of their competitors do. Why not show a few fake ads so
people assume the ad space is valuable? After you gain a few advertisers, you can
take the fake ones down. It is important to understand who the important players
and aggressive ad buyers are in a market before doing this ad display technique.