SEO, or Search Engine Optimisation is the technique of making websites rank high in the major search engines natural results (not to be confused with the paid adverts) for phrases that are important and relevant to your business, for example a “Plumber in London” or a “Florist in Southampton” would want their website to be on page one of Google, Yahoo and Bing when people search for this and related phrases to help them get more new business from being found by potential customers online.
SEO is all about making the search engines trust a website, in essence, the more a search engine trusts and likes a site, the higher it will place it in the search results. Gaining trust is achieved by building up momentum from making websites as search engine friendly as possible, and carrying out other SEO work such as writing and publishing new content, building new links from related websites and making on-site changes to code and on-page content.
When you decide to go ahead with the SEO campaign we take payment for the first month at the start, most of our clients pay by debit or credit card, but you can also do a bank transfer or a PayPal payment, following this we will send an invoice monthly with your keyword ranking report.
It varies depending on what keywords you want to get onto page one of Google for and the level of competition for the phrases as to the amount of time and resources that will need to be put into a campaign, please complete the website SEO review form at the top of this page and we will come back to you with a proposal and cost, we will usually come back to you within two hours during normal office hours, otherwise it will be the next day.
At the start of a campaign we spend time researching the best keywords for your business to appear on page one of Google for, it is vital to have a list that we are confident we can get on page one of Google and you are happy will put your website in front of the right audience.
The number of keywords/phrases we can target varies depending on a number of factors, including the size of the website, but as a guide, we usually target between 20-50 keywords/phrases.
Ideally we would like to have access to a website to work on it, however, this isn’t always possible and in some cases we simply work directly with whoever looks after the website to ensure the necessary SEO changes are made on-site, if we can’t have direct access to the website, it isn’t a problem and we can still carry out the work.
We don’t make any changes that your visitors will see (unless you ask us to), all the changes we make are designed to make the site as search engine friendly as possible, usually we will change things like meta titles, meta descriptions, sitemaps, Robots.txt, internal linking, image tags and any content that needs rewriting (we would consult you about this first), in addition we like to have a news or blog area on the site to publish the new content/articles we will write for you (all content is approved by you before being published to the site).
Our aim is to get your website ranking well in Google and the other search engines, this in turn should improve your visitor numbers, enquiry levels and sales/orders, we hope to grow your business and show you an excellent return on your investment in SEO.
As the results don’t come overnight it is important to view SEO as a slightly longer term marketing strategy, it makes sense to initially allow around three months to measure the results and success, from there you can take a view as to whether you continue or whether we adapt the strategy and keywords we are targeting, if you want to stop, you can, at any time, without any charges or penalties.
Yes! we have on web design packages but, we don’t have any contracts or other tie ins on SEO packages, if you want to stop, you can, at any time, without penalty.
The ethical practices in SEO or maintaining the virtue of your website and the SERP (Search Engine Result’s Page) is termed as White Hat SEO whereas the unethical practices in SEO are called Black Hat SEO.
Authentic SEO tactics that help you develop user-appreciated page rank are considered White Hat practices, and they include the following:
- Internal Linking–Linking another section present in the same page, this helps the reader stay in the same page but enables them to navigate to the source related to the reader.
- Site Optimization – This includes title updates, meta-tag creation, restructuring for attaining high SEO among other things.
- Genuine original content – This helps in creating original content on the website. Unique content is deemed valuable by both the search engines and potential customers.
- Reciprocal Linking – It is the process through which links are exchanged among webmasters to get additional incoming links.
White Hat practices help websites gain recognition by search engines but if found to be practicing Black Hat SEO, will lead to the website being condemned, which may result in:
- Site Banning – When a website is banned in a search engine because of using Black Hat practices and violating the rules of Google webmaster guidelines.
- Penalty – Websites are penalized by search engines by causing low ranks if the site is found guilty of practicing unethical activities like hidden links, irrelevant links, bad neighbor links, keyword stuffing, etc.
No! At SEOexpert.no, we do not believe in using any shortcuts to attain high rankings for our clients and all our services are 100% authentic White-Hat SEO services. There are no short cuts to success and there are no shortcuts to higher rankings as well.
Some SEO companies do adopt such measures to quickly get their clients to the top of Google SERPs, but you should remember that websites that adopt such measures do not get away with it. Sooner or later, Google will identify the websites and penalize them, so it is better to stay away from any such companies which follow illegal tactics.
No! Absolutely no hidden costs.